Rights and Reproductions by Young Anne M.;

Author:Young, Anne M.; [Young, Anne M.]
Language: eng
Format: epub
Publisher: American Alliance of Museums
Published: 2019-01-23T00:00:00+00:00

Case Study: Rethinking Institutional Collection Pages

Anne M. Young

In 2014, the Indianapolis Museum of Art at Newfields redesigned its online collection pages, which included a concerted effort to focus on the numerous images of the works in the collection.1 The initial landing page places imagery foremost to the visitor, providing a minimalistic design and highlighting a rotating selection of images from the collection that are either in the public domain or have a completed nonexclusive licensing agreement on file for copyrighted works.

Once visitors enter a search term—artist, title, accession number, etc.—they are directed to the object page that places the imagery at the top of the page. The primary image is designated within Newfields’ DAMS and below the primary image are secondary views (if available) of the object, which may include verso, side, or various season and time-of-day shots (for outdoor works). Further emphasizing the images is the ability for almost all of those presented in the online collection pages to be enlarged using the zooming tools on the right side of the screen. From the images, the visitor scrolls down the page to find related media (if available) and then the object information, which includes copyright information, if known and recorded in the CMS.

To make images the central focus of the collection pages, an in-depth review of the rights information recorded within the CMS was necessary. This included developing an efficient way to quickly attach rights records for “low hanging fruit” of works that were easily identified as either public domain or having no known rights holder. Once a series of export and import templates were developed, more than forty-four thousand rights records with one of these two designations were added to the object records within the catalogue module of the CMS within less than two months.

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